That's easy. Just ramble on nonsense for content you have no access to, include some well-place .gifs, compare him to a pre-existing character, and BAM! Worst character analysis with little evidence outside of a teaser that makes every character God-tier.
The only GIF in any of my posts in this thread would be in my sig, featuring a fabulous man doing fabulous things.
Also I didn't compare Cloud to a single character in any of my posts.
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Anyway, might as well elaborate my stance on Cloud being in Smash at all:
I tried FFVII as a kid more than once but never really got into it. It was really boring IMO and I didn't find the characters that interesting. However, I got FF IX, and found it infinitely more endearing and got absorbed in that.
I have a decent history with FF, but I was more of a Kingdom Hearts guy in the long run, since as a kid, I easily had more attachment to Disney than Final Fantasy. However, I have plenty of exposure to Cloud. There's his various appearances in Kingdom Hearts. I watched Advent Children. And I played through Crisis Core on the PSP and adored that (because Zack is great). I also love the Dissidia games. So I've seen plenty of him. My brother is also really into FFVII, and I actually bought him the Trading Arts Kai Cloud figure in August for his birthday:
I would have preferred a more Nintendo related FF character for Smash, such as Black Mage (who is tried and true in SSF2 in terms of moveset, and has even appeared in Mario Sports games), and Cecil Harvey (I consider FFIV the "FFVII of the SNES era"). I even would have preferred Zidane and Lightning if we wanna go pure preferences here. But, I understand the significance of Cloud and FFVII, and he was of no shortage of moveset potential either, so I'm perfectly fine with him being here, even if I don't find him too interesting a character (he's got some cool one liners though). I likely won't main him but he looks fun and he'll definitely be fun in casual matches.