Honestly, the "Pic of the Day" in Smash 4 had a lot of fluff, mostly because it didn’t just feature daily updates—it also included random pictures the dev team shared. For the next Smash game, I think it would be better to go back to a format like the Brawl Dojo, which focused solely on daily updates. This would work even if the development cycle is shorter. The Brawl Dojo opened on May 22, 2007, and Brawl was released on January 31, 2008. The Dojo only lasted about eight months, so a similar approach could work even if the game is announced in January 2026 and released in November 2026, giving us about 10 months of updates.
As for confirming returning content, I don’t think it’s a huge issue. In fact, having multiple veteran reveals per month could keep things exciting. Plus, they could reveal one newcomer each month, depending on how many new characters they include (I’m guessing around 8 newcomers). They also don’t have to reveal every single veteran fighter upfront—they could save some surprises for post-release, which might help spread out updates.
Returning items, assist trophies, Poké Balls, and stages could be bundled into single updates to avoid taking up multiple days. For example, we might get updates like: “RETURNING ITEMS 1” showcasing 5 items, or “RETURNING ASSIST TROPHIES 1,” “RETURNING POKÉBALLS 1,” and “RETURNING STAGES 1,” etc. This would help avoid running out of time for updates if the schedule gets tight.
If we assume around 72 returning veterans and 8 newcomers, that’s 80 fighter reveals—about over two months of daily updates. This still leaves roughly 7 months for other content like new items, stages, game modes, music, etc. I think this can all be done in under a year.