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I think it's partially getting excited for the artistic element of the games. Directs are commercials but because of that personal artistic element, people care a lot.I think it's just a natural byproduct of a group of people getting unhealthily attached to and excited for what are, for all intents and purposes, glorified commercials.
My friend cried during the Switch 2 direct. Kirby Air Riders was his most wanted game of all time. He's waited for a sequel for 20 years. He absolutely loves Kirby Air Ride to the point where he was developing a fan game. The art inspired more art and it was very validating to see that his love of that art will be able to continue with a new game.
I consider gaming an art form, so people getting emotional to developments in games doesn't shock me. I just compare it to people getting excited for a sequel to a movie or book they love being announced.
That said, emotions are contagious. People get more excited when others are excited. Directs are exciting events for a lot of people and well, people like to be excited. So people often hype each other up.
Personally I will always suggest people try new things. Too many Smash fans refuse to try new things. Being exposed to new things is the whole point of crossovers (Dragon Quest 8 is really good if you want a classic JRPG.I think there has been a switch from Smash flowing out off the Nintendosphere to the Nintendosphere flowing towards Smash. When I expressed disappointment in Hero, people told me to get out of my comfort zone; not to enjoy a new genre or discover a cool game, but seemingly for the express goal of being less disappointed in Smash reveals, or to understand why something was added to Smash. The same sentiment happens with Nintendo Directs, where Mario fans are spurred to play RPGs in order to…get more hype for the hype stream?
That said, I kinda get both sides on this issue. People should be free to share disappointment and honest feelings. Criticism is important and echo chambers are obnoxious. Negativity is often how we improve.
But boy does it suck to hear people trash on things when you're excited about something. It can really suck the wind out of your sails. The typical response is to just ignore it, but as stated before, emotions are contagious. You can't ignore emotions of other people. Not entirely, so I suppose I can understand why people may try to shut the "negative nancies" up.
But it doesn't mean you should stop being honest with those feelings.
Out of curiosity and for a purpose of clarity, how would you define hype culture?...huh. I've known and despised the severe toxicity of Smash's modern hype culture for about a decade. And yet I've... somehow never noticed how Nintendo Direct hype was also doing the same thing. Is that an aftereffect of Smash cycles? Vice versa, perhaps?
I think part of the dissonance here is coming from the fact that, if I'm interpreting you correctly, is that you want Smash to be original with new exciting original ideas.How.... I seriously don't get it. I just can't wrap my head around it. I want to have a counterargument but I can only do that if I comprehend the base concept - Smash doesn't have a plot, why does caring about the characters matter? and if caring about characters matters, why can't you just make **** up with your imagination to justify any character you don't know? Who out here would find playing as a fork boring? That's a metalic serpentine with what is basically a horn on its head, that seems like perfect moveset material... Mario and Pikachu are already things people know, and see all the time, surely them being in Smash would just blend in with everything else they're in, is it not the striking image of an unfamiliar Falco or Olimar?... Rhetorical, rhetorical.
But as a crossover, that's not what Smash inherently is. Sure you get deliberate obscure oddballs to buck the trend, but the whole point of a crossover is to have characters the audience knows come together. Sure, a fork is a cool and funny idea for a fighter, but it's an ill fit for a game like Smash. Smash characters are already existing characters and that's the expectation for the audience. Unless the fork was already a known character, it wouldn't fit the assignment.
If you had a game where the point was to make original characters, people would probably love Forkington the Forkth (with a grappler moveset because grapplers are fun). I really do recommend trying Rivals of Aether if you haven't. I think you'd really love it. They have lots of cool original and gameplay oriented ideas like fighters who use smoke and quadrupedal fighters.