I never bothered to look into the Beer Lore until reading New Norm memes (I am not an alcoholic, the only Beer Lore I know is all the thinly vieled attempts at marketing to kids and Stella whatever trying to remove a Wikipedia page calling them "wife beater beer"), and only just now have I found out that
TM is actually called "Coors" and not "Cools" with a poor typeface that looks like "Coors".
