I'm going to say something very unpopular but I feel it needs to be said.
Personally, I think Ultimate focuses WAY too much on the professional or competitive level that it has all but resigned the casual level of play that a game should offer. As a "game" as something I"d just pick up and play casually, I think Smash Ultimate is boring as hell. The initial joy of being able to play as Ridley has long since died out and what I get is a game that doesn't offer 1/4 of the reward and variety that other games had.
I thought Smash4 had started taking a step back but Ultimate is a whole new level of effort I find lacking. I'm glad that more effort is being done to help balance the roster, making Ultimate by far the most balanced game yet. But there's no reason we couldn't have that and a crap load of content to play along the way. Smash to me, in the past, was as much fun to play by yourself as it was with others.
There's no reason we couldn't have 70+ characters and 900+ Spirits.
There's also no reason we couldn't have 700+ Trophies, 100+ cutscenes, 50 lines of dialogue, 300+ Custom Moves, Boss Mode, a 4th taunt on the D-pad and a non-clone Ganondorf. There's no reason that Ultimate should be as lacking as it does, whether it be the things I mentioned above or something entirely new.
Heck, there's no reason you couldn't at least have added text to the Spirits.
I find it amusing that Brawl, a game back in 2008, could incorporate a game with nearly 500 original, text filled trophies, 700 stickers (with a trophy reward for collecting them all) an 8+ hour longer story mode with over 100+ cut scenes and boss mode.
Yet Ultimate can barely push 5 cutscenes in a 20+ hour long game.
Yet people are still going to call "Ultimate" the "Best Smash Game Ever" because Hurr! Hurr! Pichu is in the game and Pichu is awesome. If the only thing you want from Smash is just to be competitively viable with a nice roster, than perhaps what Ultimate offers is enough. But I think Ultimate is boring and this franchise has proven itself far more capable of the content it produces.
With the issues going on in the world, I have to wonder how much fun you're all having with Ultimate now. How much fun is the game when you can't go to tournaments or perhaps even play with others. How doe sit feel being forced (if you wish to play with others) to use a vastly inferior Online mode?
I really hope that this isn't where the franchise is heading. It's tried to add some things such as "Stage Creator" but I expect more. I hope whether through patches or the next installment, we get the reward and variety we once had. You should expect so much more from your game than just "a lot of characters" you should expect the same level of effort we've always had+more.
There's no reason this game couldn't have it both ways, as both a casual game and as a competitive game.