I don't get why MVS gets compared to Marvel Rivals at all. Is it because of the roster? Unfortunately i don't see them letting the whole roster be free.
They're both free to play multiplayer games from two of the biggest media IP conglomerates on earth, but one of the two is
far more consumer friendly.
Marvel Rivals launched with a roster of 33 characters and every single one of them is free, and every new addition will continue to be free. As far as the general public is concerned, the difference in genre absolutely doesn't matter here because of the sheer difference in
value. When you compare it to Multiversus having a roster of 33 at the moment and
literally only Shaggy being usable in all modes at the start, the cracks really start to show.
Value really is the name of the game when it comes to live service games. People don't have enough time in the day to play all of them, so they'll choose. And if they see one game giving a SIGNIFICANTLY better value than another, that's the one they'll opt for. It doesn't matter whether they're the same genre of game when, at the end of the day, they're the same
type of game from a monetization perspective.
One immediate example off the top of my head is actually how Multiversus handled The Batman Who Laughs vs how Marvel Rivals handled The Maker. Both are popular (or I guess more infamous in the case of the former) alternate versions of well established characters who joined their respective game as a skin for a newly released character (Joker and Mr. Fantastic, obviously). The Batman Who Laughs launched in Multiversus as an incredibly overpriced skin that required way too many hours of grinding to get. Conversely, the Maker skin was treated as any other non-MCU skin (by which I mean it was one of the
cheaper ones since there was no MCU tax lol). That's showing respect for your playerbase's time and money, something which Multiversus has infamously failed to do.
There are also the other far reaching issues like Multiversus having what seems to be far more corporate meddling, a far more inexperienced team, and the game itself not being nearly as strong as Marvel Rivals as far as the servers, the balance, or even the general gameplay, but above all, comparing the two is a showcase of
Respecting the Player vs Disrespecting the Player.