Something interesting I saw someone on ResetEra point out
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Tekken 8, in its marketing for Clive, was able to directly mention Final Fantasy XVI by name and show its logo, this appears on all the marketing for the character. Final Fantasy XVI is rated M by the ESRB, while Tekken 8 is rated T. The same is true with PEGI, where FFXVI is 18+ and Tekken 8 is 16+. It's notable because in Japan, FFXVI and Tekken 8 are both rated CERO-D, which is the equivalent of M for mature, but even in the regions where FFXVI is rated higher the name and logo are still shown.
This topic of the ESRB restrictions have come up a few times in this thread so I thought this was worth mentioning, don't know if it's old news.