The thing is, there's a difference between artistic ambition and that of the corporate variety. The former is very often an admirable trait, wanting to push games into new directions and avoiding stagnation of a series. It can get excessive to the point where it alienates the audience its intending to engage with, but very often the broader culture can see the value in that even if the execution is iffy.
Corporate ambition is a much tricker phenomenon because yes big entertainment empires like those seen this industry got to where they were because of the desire for more, and the likes of Nintendo or Sony wouldn't be the giants they are today if they didn't take the plunge into risky waters. However, given the sheer number of jobs on the line and especially in something like the video game business where so many companies have fallen by the wayside because their plans to grow were beyond their competence? It's something that both has to be handled carefully and examined skeptically because so often it's something driven by short term financial gain at the expense of long-term survival, and even more often done by CEO's that will not suffer the consequences of a developer/publisher's end except for slightly less money.
It's hard for me to look at the last five years of the gaming industry and not see it as far more a public failure of corporate ambition taken to genuinely bad excess than artistic ambition falling short. The big gains made during the pandemic, the major flow of income by live service/MMORPG's, & profit from microtransactions have given far too many companies misplaced confidence in their ability to make big money, and the industry as a whole has suffered for it. The developers/publishers that have avoided layoffs and money losses haven't done so not because they're more ethical, just that they're smarter in managing their budgets and keeping a realistic assessment of their growth.
For all myriad of issues Nintendo has, they've managed to marry that prudent approach to game development with actual allowance of artistic ambition in many of the series. Their failures not hitting them as hard is simply because they keep themselves grounded enough to avoid excess damage.