It's not that it's being brought to the masses, it's that they're not making enough for everyone added to the fact that many people who were gamers still are, and many new gamers have emerged over the past decade or two. They're focusing so much on hardware and announcing things a lot sooner than they used to, so they have deadlines to crunch for.
Movies are different--if you can't make it to the first showing, you can come back again later for another. While console launches are like this to an extent it's a much more prolonged period of time--weeks or months instead of days.
And I think it's a BAD thing that this is becoming like Tickle Me Elmo and Star Wars. It makes it seem all the more childish and immature that people will camp in tents in front of a store.
Seriously, do you admire people who sit out in the streets and Star Wars cosplay/roleplay scenes from the movies as they wait to watch it? I look and say, "They must have no life."
I really want one, but customers ate already paying money, they shouldn't have to pay 48 hours of their life sitting in a parking lot on top of that.
I think the solution would be for these companies to stop overestimating what they do in short periods of time so they can start manufacturing earlier.
The industry has gotten so rushed that we're already learning about games 2 or 3 years before they finally get released. I dunno, it just seems very strange. Then again, I guess the same thing has happened with about every form of media these days, so it's a cultural thing, isn't it?